Chief executive Dalton Philips said: “Morrisons wants to be known as the supermarket that excels at retailing flowers. We believe that we can do this by owning our own flower business, being closer to growers and therefore better able to control quality and value.”

The meeting, held at the supermarket’s Bradford headquarters, was attended by around 200 shareholders, including founder Sir Ken Morrison, who stepped down as chairman in 2008. It is believed to be the first time in the company’s history that Sir Ken has not spoken at the company’s AGM.

Mr Philips, who became chief executive last year, set out his vision for the supermarket’s future. He said: “Going forward we have a clear focus on our vision. We want to continu

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